By using the acquired knowledge from the analytics, the company acquires goods in bulk from producers and manufacturers then distributes the same to public institutions, supermarkets, wholesalers, hotels, shopkeepers and retailers at the most competitive, market friendly prices.
Maize is the staple food in Kenya. Large as well as small-scale farmers produce the crop and a large percentage of the population depends on Maize farming as an income-generating crop. Maize is a tall annual crop of the grass family. It grows to a height of between 1.5 m and 3 m.
From the stalk grows the conical cob on which the grains are found. The cobs are harvested either by hand or by mechanised harvesters such as in the USA’s extensive farms. The grains from the cobs are consumed or milled for maize flour.
Wheat is the second most important cereal grain in Kenya after maize. Wheat farming in Kenya is largely done for commercial purposes on a large-scale. Kenya is self-sufficient in the hard variety of wheat, but is a net importer of the softer variety.
Wheat farming dates back to the colonial days when it was introduced by Lord Delamere on experimental basis around Nakuru. It has since been produced on large farms in the highlands bordering the Rift Valley.
Rice is Kenya’s third staple food after maize and wheat. Rice Farming in Kenya is estimated at between 33,000 and 50,000 metric tonnes, while consumption is between 180,000 and 250,000 tonnes. About 95 per cent of rice in Kenya is grown under irrigation in paddy schemes managed by the National Irrigation Board (NIB). The remaining five per cent is rain fed.
The average unit production under irrigation is 5.5 tonnes a hectare for the non-aromatic variety, and seven tonnes for non-aromatic varieties. Unit yield for rain-fed rice production is slightly below two tonnes a hectare.
Vegetable Cooking Oil
Cooking oil is one of the common commodities in almost every household which makes the industry one of the highly lucrative in Kenya with an average annual consumption of 500 million ltrs annually.
The commodity has for a long time been a compliment to most meals in our kitchens thereby making it almost inevitable a fact that has seen consumption of cooking oil increase by a margin of approx. 11% annually. On production, there has been significant increase in the value of horticulture from Kshs 143 billion to Kshs 205 billion.